Dahilan kung bakit ayaw mag-promo ng BreadTalk tuwing gabi, ibinunyag

Sa hangad na hindi masayang ang mga tinapay na hindi naibenta sa buong maghapon, itinitinda ng ibang bakery ang kanilang mga produkto sa mas murang halaga bago sila magsara sa gabi.

Kadalasan, ibinebenta na nila ito sa presyong kalahati ng original price. 'Closing time deals' kung tawagin. Habang ito ay karaniwan nang ginagawa ng ilan, hindi ganito ang isang kilalang bakery sa bansa: ang BreadTalk.

Ayon ito sa kwento ng isang netizen na personal umanong nadiskubre ang kwento sa likod ng pangyayari.

Base sa kwento ng netizen na nagngangalang Camae Muggle, may malalim na dahilan kung bakit hindi ginagaya ng nasabing bakery ang gawain ng kanilang mga kakumpitensya. At ito ay hindi dahil para kumita sila ng mas malaki, kung hindi dahil may mas mabuti silang plano para hindi masayang ang mga tinapay.

Paglalahad ni Muggle, sa tuwing may mga matitirang hindi naibentang tinapay sa gabi, napupunta ang mga ito sa chosen charity ng BreadTalk.

Narito ang buong kwento:

Until today, I always adored other commercial bakeshops' closing time deals where u get either 50% off your total bill or a buy 1 get 1 promo on selected items from their menu. I mean, who doesnt love discounts?

This practice prompted me to ignore the products of BreadTalk no matter how delish-smelling they are. I remember even asking a BreadTalk sales person once why they couldnt do the same thing as what the other bakeshops offer.

Today, though, as I was waiting for my ride home in BreadTalk when the mall was just about 5 minutes shy from closing, I saw a guy come in to the store and ask the manager, "Pwede na po?" It got me all curious thinking BreadTalk has finally done their own version of closing time deals so i asked the manager if there was such.

The manager smiled and explained: "Maam, wala pong promo. Every night po, lahat ng natitira sa stores namin all over the world, binibigay namin sa charity. Si Kuya po yan, sila yung kumukuha every night para ishare sa iba. So dito po sa Pilipinas, may mga chosen charity ang mga breadtalk stores and sa kanila namin binibigay. This way po, nakakasiguro kayong baked fresh na everyday ang products namin, nakakatulong pa po kami sa community."

Wow! So yes, instead of offering promos to sell to people who can already afford products even when there isnt any promo at all, BreadTalk makes a difference by promoting love instead of profit. I was amazed at this gesture and learned one very important lesson this evening: we cannot judge what we do not know. Just because we think we dont benefit from one thing, it doesnt mean others (especially the ones who need it the most) dont with the same thing.

Hats off, BreadTalk Philippines! You gained one big fan here.